Keyword research

Overview

Keywords are the backbone of search engine optimization strategy, the means by which searchers find your site online. As the bridge between on site SEO and off site SEO, keyword research & analysis services support the entire search engine marketing campaign. WEB FRONT SOLUTIONS can help you find out which keywords are right for you to target, addressed to your target clientele and bringing significant revenue.

· Initial client consultation and keyword market analysis
· Extensive keyword list building
· Appropriate keyword selection based on marketing tactic (pay per click, organic optimization, etc.)

Market Analysis

We listen to your goals and refine them to fit the search landscape. We also identify and assess the target market, and consumer / user profiles within that market, mindful of your keyword goals as you see them.
Drill, Baby, Drill

Using a variety of the finest keyword tools on the market, we build a powerful keyword list, as massive as it needs to be. We track pay-per-click competition on keywords short-tail and long against regional search volumes, delivering a prioritized target list. Identifying your best terms, we perform various tests and analyses based on competition and other factors, for various combinations and derivations in keywords (keyword phrases).
Selection and Implementation

We pick the keyword targets right for you, based on what’s attainable for your budget. A big part of keyword research (and of SEO, generally) is knowing how to pick your battles. We size up your existing rankings relative to the rest of the SERP results and find the optimal targets for your current situation, letting those decisions guide the SEO efforts that follow, on and off site.